I'm scratching my head on this one, Jabber!
But I'm not sure his actions have anything to do with his fame. It sounds to me like he originally reported the Iraq incident correctly, then later incorrectly. I am simply wondering if he had a mental lapse. So that in his mind, these events occurred exactly as he reported it.
Alternately, I'm seeing it as an effort on his part to tell the best story in the short amount of time allotted to each bit of news. So for example, he knew corpses were floating by in New Orleans after Katrina, so he incorporated that fact into his evening report, editing it so that he said that HE saw the corpse float past his hotel. Just as a way to tell the story in a tighter time frame.
I KNOW corpses were floating around there: my son was one of the newspeople covering Katrina - he for Newsweek -- and he did wade into waters to save people -- only to have corpses float past him.
I know this for sure, because he called me in a bit of a creative effort to get a prescription for prophylactic antibiotics. He told me it was hard - almost impossible - to get to a doctor's office to be seen and get a prescription. Even harder to find an open pharmacy.
But he had an idea and wanted my help: At his suggestion, I called a dentist client of mine, told him the situation, and then the dentist called in a prescription - in my son's name - to an ILLINOIS WALGREEN's.
Then, because Walgreen's will fill a prescription from one one their stores at ANY OTHER Walgreen's-- my son was able to get to a nearby town, find a Walgreen's and fill the prescription.
So I don't know if Williams was suffering from what some call "the fog of war," whether he had some sort of battle fatigue that caused him to confuse the facts -- or whether he was just trying to tell the best story possible in the shortest amount of time by being a bit creative and essentially "fudging" some details related to the main story in order to enhance it. (Something that we do not look to the major networks to do. And something that -- when we learn of it happening -- sounds both unethical and in appropriate.)
It could be any of those things IMHO: But - for me, at least -- I'm not sure it really matters at the end of the day.
However, I also admit I might be jaded, having worked in advertising and marketing for so many years, where these sorts of things are more commonplace. So how much does this bother the rest of you?