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#217048 - 04/22/12 03:53 AM Baby Boomer Women RULE
Sandy N. Offline


Registered: 12/23/10
Posts: 201
Loc: Washington State
I came across this article today. It gives statistics and demographics about Baby Boomers, and the emphasis is on marketing. But I found the info to be very enlightening. I wonder why marketers aren't targeting us more?
Here's the link: Marketing Stats

PS: Scroll down for links to similar articles.
_________________________
Sandy Nachlinger, author of BLUEBONNETS FOR ELLY; co-author with Sandra Allen of I.O.U. SEX
http://sandranachlinger.blogspot.com

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#217050 - 04/22/12 06:14 PM Re: Baby Boomer Women RULE [Re: Sandy N.]
Anne Holmes Administrator Offline
Boomer in Chief

Registered: 03/12/10
Posts: 3212
Loc: Illinois
Thanks for sending the link, Sandy N. I subscribe to that post, but hadn't seen it yet. Yes, we Boomer women are HUGE influences on what is purchased across the board - from cars to groceries, homes to annuities. And just about everything in between.

This is one reason why I was so elated last week when I read - and shared a post about - that marketers are starting to seek out Boomer aged models to promote these products. To me, that was validation that advertising agencies are starting to "get" how influential we are.

You're right, we DO rule. Starting with the purse strings.
_________________________
Boomer in Chief of Boomer Women Speak and the National Association of Baby Boomer Women.
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#218815 - 04/06/13 12:15 PM Re: Baby Boomer Women RULE [Re: Anne Holmes]
sdfsd Offline


Registered: 04/06/13
Posts: 6


Really good.I will concern about it.




__________________________________________________
Diablo 3 Gold;Diablo 3 Gold Kaufen;Aion Kinah;WOW Gold

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#218825 - 04/06/13 11:56 PM Re: Baby Boomer Women RULE [Re: sdfsd]
Tina Boomerina Offline


Registered: 04/06/13
Posts: 18
Loc: Seattle (most of the time)
Sandy,

Nice. I'll put it on my FB page.

Tina Boomerina
Boomerinas.com
_________________________
Tina Boomerina

We may not be babies anymore, but we can still be babes.

http://boomerinas.com/
http://pinterest.com/boomerinas/

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#218826 - 04/07/13 12:02 AM Re: Baby Boomer Women RULE [Re: Tina Boomerina]
Tina Boomerina Offline


Registered: 04/06/13
Posts: 18
Loc: Seattle (most of the time)
ps I really think the way to connect with boomer women is to be a boomer yourself. Well, it really helps.
_________________________
Tina Boomerina

We may not be babies anymore, but we can still be babes.

http://boomerinas.com/
http://pinterest.com/boomerinas/

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