Blogging IS a good way to get the word out, but don't ignore concepts like leaving messages on bulletin boards at vet offices, in grocery stores, in local advertisers where ads are free and/or inexpensive - and any other places you can think of to freely post a flyer - or a message - even church bulletins, might work. I'll post a "news byte" for you on the next NABBW newsletters, too.
Anne that's great your son-in-law landed a temp. job. It's just good for him to get back into being around people to stay connected and do networking too while on the job.
You're right that Mustang's marketing approach must be multi-pronged, every possible avenue used to reach the market. As for my comment on blogging...it can replace a website for a small biz, if one designs it right and plans carefully about the type of content on it.
These days, alot of people expect small biz to have a basic web site or blog. Even a small restaurant nowadays.
Blog gives an opportunity for an entrepreneur to stay connected with their customers and locals. To also show a more human side of the entrepreneur that is still related to the biz.
Meredith: Thanks for the compliments.
The tourism blog that I write for occasionally, it won a 2010 national award for the best Canadian tourism blog. So though I don't get paid for the work, it's good to be part of a team in creating a good thing.