I don't regularly watch DWTS, but I enjoy it when I catch it.
As for Trump's new season of "Celebrity Apprentice," my thoughts are these: We all know "The Donald" is a master of self-promotion. And he's been doing a lot of that lately: We even saw him trot out his kids -- all of them -- on Oprah recently.
He has now said that he won't have an announcement on whether or not he is running for US President until the close of this season of Apprentice. So of course, the more FREE PUBLICITY he can generate BEFORE he would make such an announcement, the better for him...
If he SHOULD announce for Prez, of course, the whole "equal air time" ruling comes into play. At least that's how I understand all of this.